C. C. MacApp 11 min read

A coffin company's bookkeeping machine slips two decimal places, and an ad manager is stuck selling death itself.

C. C. MacApp's 1963 satire spins comedy from a corporate accounting error that leaves a Midwestern casket-maker committed to an impossible budget, and an advertising department that must, somehow, make dying appealing. Sharp, funny social SF skewering marketing and mortality alike. Read it for a wickedly clever golden-age comedy about the ultimate hard sell.

In its time

Published in 1963, during the 1960s, new wave revolutionizes the genre.

Reading it

11 min read (a short story, a single idea, delivered and gone).